Apollo vs Instantly (2026)
Cost at three team sizes, third-party inbox-placement results and refund terms, each with a source.
Short answer: At list prices, Apollo is cheaper or tied in 0 of 3 team-size scenarios and Instantly in 3. For 2 seats, 10 mailboxes and 5,000 contacts/mo: Apollo $130.00 (Basic) vs Instantly $97.00 (Hypergrowth (Outreach)) per month. Third-party inbox tests: Apollo no data, Instantly 81–89% (4 tests). Last updated .
| Scenario | Apollo | Instantly |
|---|---|---|
| 1 seats · 5 mailboxes · 1,000 contacts/mo | $65.00 Basic | $47.00 Growth (Outreach) |
| 2 seats · 10 mailboxes · 5,000 contacts/mo | $130.00 Basic | $97.00 Hypergrowth (Outreach) |
| 5 seats · 30 mailboxes · 20,000 contacts/mo | $325.00 Basic | $97.00 Hypergrowth (Outreach) |
Monthly billing, list prices, add-ons excluded. Lowest per row highlighted (ties both highlighted).
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Refunds
- Apollo: Cancel anytime; cancellation effective end of plan term. Downgrades immediate, no refunds for unused time. Annual can't be downgraded mid-cycle. source
- Instantly: No refunds. All fees non-refundable incl. prorated, credits, add-ons. Cancel in-app only; takes effect end of billing period. CRM/Inbox Placement add-ons end immediately with prorated account credit. source
Plans
- Apollo Basic: $65/mo (unverified). Official page is JS-rendered (prices not readable). Price from third-party guides (Salesmotion, Argorant, Cleanlist agree). 2,500 credits/mo per seat on monthly billing. Mailbox limits per seat not modeled. Source, checked 2026-10-16.
- Apollo Professional: $99/mo (unverified). Third-party sourced; Cleanlist reports 5 mailboxes on Professional. Source, checked 2026-10-16.
- Instantly Growth (Outreach): $47/mo. Unlimited email accounts & warmup. Source, checked 2026-10-16.
- Instantly Hypergrowth (Outreach): $97/mo. Page lists 125,000 emails on the plan card and 100,000 in the feature table (internal inconsistency). Same page also shows a $358 'Hypergrowth' inside bundles. Source, checked 2026-10-16.
- Instantly Light Speed (Outreach): $358/mo. Includes SISR dedicated IP rotation. Source, checked 2026-10-16.
Deliverability
Apollo: no data. Instantly: 81–89% (4 tests). See sources & disagreements.
Frequently asked questions
Is Apollo or Instantly cheaper?
Apollo is cheaper or tied in 0 of 3 scenarios; Instantly in 3. 1 seats/5 mailboxes/1,000 contacts: Apollo $65.00 (Basic) vs Instantly $47.00 (Growth (Outreach)); 2 seats/10 mailboxes/5,000 contacts: Apollo $130.00 (Basic) vs Instantly $97.00 (Hypergrowth (Outreach)); 5 seats/30 mailboxes/20,000 contacts: Apollo $325.00 (Basic) vs Instantly $97.00 (Hypergrowth (Outreach)). Monthly billing, list prices, add-ons excluded.
Which has better deliverability, Apollo or Instantly?
Third-party inbox-placement tests: Apollo no data; Instantly 81–89% (4 tests). Vendor self-reported claims are excluded.
What is Apollo's refund policy?
Apollo: Cancel anytime; cancellation effective end of plan term. Downgrades immediate, no refunds for unused time. Annual can't be downgraded mid-cycle. Trial/window: Free plan + trial.
What is Instantly's refund policy?
Instantly: No refunds. All fees non-refundable incl. prorated, credits, add-ons. Cancel in-app only; takes effect end of billing period. CRM/Inbox Placement add-ons end immediately with prorated account credit. Trial/window: None.
How much does Apollo cost?
Apollo plans as checked 2026-10-16: Basic $65/mo/seat (unverified); Professional $99/mo/seat (unverified).
How much does Instantly cost?
Instantly plans as checked 2026-10-16: Growth (Outreach) $47/mo; Hypergrowth (Outreach) $97/mo; Light Speed (Outreach) $358/mo.
Price changes, before your renewal.
One email a month when Instantly, Smartlead, Apollo, Clay, Lemlist, Reply.io, Saleshandy or Woodpecker change pricing or policies.
This placement is available. Clearly labeled, never mixed into rankings or data.